Imagine going through your next IVF round with slow-release microarray patches instead of needles OR a single-dose injectable. Meet Latchmi Raghunanan, the founder of Maman Biomedical. She’s using her personal experience and expertise to change the status quo for fertility treatment with two new landmark innovations to remove the burden of painful treatment.

“That’s the way the cookie crumbles,” says one fertility clinic after another. The yesteryears and old school mechanisms of selling IVF are no longer enough. The business and marketability of reproductive treatment is changing - and it’s time for fertility clinics to focus on the efficacy, efficiency, and experience of the entire IVF process.

Imagine a life without children. Is there really a bright side to infertility? In this widely debated topic in the medical community, there may be a genetic reason that’s bringing a sunny side to not having children.

This was admittedly my first mistake. I compared my grief to others. Was Charlie Brown right? Does good grief really exist? How can two words so bipolar at first glance combine to explain my state of being?

I have so many browser tabs open. I’m clicking from one site to the next. I couldn’t believe what I just found. Why haven’t I heard of this? Why isn’t this more commonly talked about? But more importantly, why isn’t this treatment more accessible?

I did it. I went down the rabbit hole of Clomid. This is the stuff you don’t hear about before starting infertility treatment. The chemical breakdown, the hidden research, and historical saga of non-FDA alternatives led me to this BINGO moment.

I feel numb walking out of these appointments. As I rehash the appointment over and over again to put together a synopsis to share with my husband at the dinner table, it clicks. Nobody asked me one baseline question during my time at the clinic today.

It’s the one problem that impacts 3 million women annually.

And there’s no solution in sight.

IUI or IVF? Chicken nuggets or hamburger? So, wait. There’s no in between? There’s nothing else we can explore as a viable option?